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Strategic Plan

Extending the Vision:

A Strategic Plan for Prospect Sierra 

2004 – 2009

Mission

Introduction

#Committee Committee

CONTENTS:

#1 Ensure the Highest Quality Educational Program

#2 Develop and Deepen the School’s Professional Community

#3 Develop a School Culture of Philanthropy

#4 Increase Diversity and Feature Multicultural Strengths

#5Emphasize Community and the Home-School Partnership

#6 Ensure Financial Stability and High Quality Campus Facilities

 

- Mission -

Prospect Sierra students are passionate about learning. Our exceptional teachers inspire students to seek deep, meaningful understanding; to develop strong academic skills; and to become creative and independent thinkers. Prospect Sierra cultivates compassion, fairness, respect, and individuality within a community that celebrates diversity, authenticity, and service.

March, 2004


Introduction:

Since its inception in 1997, Prospect Sierra has grown and developed to become a distinctive, strong, and successful K–8 school. Building on the practices and traditions of its predecessor schools, Prospect Sierra balances the acquisition of strong academic skills with in-depth, integrated study, which sparks the passions and interests of students. Prospect Sierra students are immersed, from Kindergarten, in the arts, humanities, math, and science, and beginning in fourth grade, foreign language.

This plan for the school’s continued growth, aptly named “Extending the Vision,” sets forth a series of goals the school will pursue in the coming years. Retaining the spirit and optimism of a young school, the plan will provide the school with an even stronger platform for the growth of its programs, its exceptional faculty, the physical plant, the school community, its philanthropic culture, and financial capacities.

We are excited to share this plan with the families, friends, graduates and broader communities of Prospect Sierra. We invite you to join us in the unfolding story of this great school.

Shannon Dubach-Reinhold
Jim Pickrel
Frederick W. Heinrich
Co-Chair, Strategic Planning Committee
Co-Chair, Strategic Planning Committee
Head of School

 

Strategic Planning Committee

Dan Babior, Parent

Lalia BenMohamed, Faculty

Danielle Bouchard-Bihr, Faculty, Parent

Laurette Cestare, Administration

Ken Cheitlin, Administration, Parent 

Judi Cohen, Trustee, Parent 

Shannon Dubach-Reinhold, Parent

Joanie Dunson, Faculty

Buzz Heinrich, Administration

Suzan Kaufmann, Administration

Virginia Lim, Parent

Anton McGready, Faculty

Jim McManus, Consultant

Deborah Moore, Parent

Donna Moriguchi Schneider, Trustee, Parent

Jim Pickrel, Trustee, Parent

Angela Pigg, Faculty

Sheila Puckett, Administration

Nina Rennert, Faculty

Debby Roosevelt, Faculty

Jessica Ryan, Parent

Tomas Schoenberg, Parent

Katie Shannon, Staff

Lily Shih, Administration

Bruce Smith, Parent


Extending the Vision:

A Strategic Plan for Prospect Sierra

 2004 - 2009

Ensure the Highest-Quality Educational Program

Background/Rationale:

Prospect Sierra’s curriculum and program have been articulated in a comprehensive curriculum guide and are recognized for effectively teaching academic skills while emphasizing creative, challenging, in-depth exploration. This tension is central to the school’s mission and identity.

The school planned for and constructed new facilities on both campuses to better support the arts, library, and science programs. Further developing dynamic programs in the visual and performing arts will distinguish Prospect Sierra while furthering its educational vision.

Due to its prominence, the humanities program has been perceived to overshadow the math program in importance. While the K–8 math program is strong in its own right, and superior as measured by students’ ability and by standardized test scores, the school has further refined and strengthened the program through student assessments, professional development, and greater faculty collaboration. These efforts should be maintained and expanded. 

Educational research and practice of the past ten years has highlighted differences in the ways young people learn. While the school’s curriculum and pedagogy are deliberately multi-sensory and varied, additional support for students with learning differences will further assure their success while strengthening community appreciation for this important aspect of diversity.

Young people today, particularly those in sophisticated and fast-paced urban areas, face a number of challenges to their emotional, physical, and social health. The media and popular culture influence attitudes—frequently in unhealthy ways—about sports, nutrition, sexuality, peer relations, and leisure activities. As an extension of the school’s motto—Developing heart, mind, and community—Prospect Sierra is committed to strengthening our partnership with families and students around emerging physical and emotional health issues for children. This will require additional training, staff, and time within the school schedule.

The school’s technology needs and capabilities have grown in the past few years. Clearly, these tools have become an integral element in student learning, teacher support, school communication, and administrative functioning. The technology plan should be regularly reviewed and updated, anticipating future directions and probable costs where possible. 

A vibrant service learning program is essential for bringing to life the idea of developing heart, mind, and community. The goals of service learning projects are to help our students learn widely, think critically, and develop interest in and compassion for the world around them. Service learning engages children of many different learning styles through projects that have specific, articulated learning goals and connect classroom concepts and skills to actual needs in the larger community. By integrating hands-on service learning projects into each grade’s existing curricula, we can enhance students’ ability to apply multidisciplinary skills to solve real-world problems. Ongoing opportunities for reflection on the service experience help students grow as individuals and develop a deeper understanding of themselves, our environment, and society.

 

Goal 1:  Continue to strengthen and articulate Prospect Sierra’s distinctive curriculum. 

      Implementation Steps:

  • Continue to feature math and science as strong, prominent, and valued school programs.
  • Form a K–8 visual and performing arts department and fully develop the K–8 visual and performing arts curriculum, emphasizing integration with other subjects and offerings.
  • Assess and revise the school calendar and schedule, providing additional time for curriculum development, greater professional collaboration, and community involvement.
  • Strengthen the school’s programs and support for students with learning differences.

Goal 2: Focus on emerging physical and emotional health issues for Prospect Sierra students.

      Implementation Steps:

  • Within the physical education curriculum, strengthen the emphasis on fitness for life and the importance of healthy, active lifestyle choices.
  • Further develop the focus on health issues such as stress, eating disorders, drugs, alcohol, and nutrition within the science, homeroom, and advisory programs.
  • Meet the need for faculty and staff training as health-related issues are identified.

Goal 3: Expand the power and potential of technology to enhance school communication, administrative efficiency, and student learning.

      Implementation Steps:

  • Update the technology plan annually, addressing future curricular and institutional needs. 
  • Support extended professional development in technology for faculty and staff.
  • Provide our students with the skills they will need to adapt to a rapidly changing technology landscape.

Goal 4:  Emphasize the role of service learning at Prospect Sierra by integrating it with homeroom, advisory, and specialist offerings.

      Implementation Steps:

  • Expand the service learning curriculum and modify the schedule and staffing as needed.
  • Consider intercampus cooperation as a means for strengthening the school community and the service learning program.
  • Provide training and professional development in service learning, emphasizing opportunities for integration with the K–8 curriculum.

Develop and Broaden Prospect Sierra’s Professional Community

Background/Rationale:

As competition increases in hiring and retaining outstanding teachers and other professional staff, Prospect Sierra must maintain a highly competitive compensation and benefits package relative to comparable Bay Area K–8 schools. This, combined with ensuring a healthy, happy, and rewarding workplace, must be among Prospect Sierra’s highest priorities. The school’s tuition should aim to support these needs rather than to simply achieve a specific market position.

Teaching at Prospect Sierra requires a special set of skills, attitudes, and talents: a knowledge of developmental stages, a love of learning and young people, a mix of passion and enthusiasm, the energy and curiosity to develop original curricula, and an ability to maintain a balance of individual initiative and teamwork. Combined, these create an exceptional K–8 faculty, which is one of the school’s greatest strengths.

Hiring more teachers of color and male teachers, a priority for the past several years, continues to be a challenge for Prospect Sierra. This goal has become particularly important as the enrollment of students of color has reached 35 percent, up from 25 percent five years ago. To meet this challenge, the school must develop innovative methods of outreach. Of equal importance is offering a professional school environment that welcomes greater diversity. 

Goal 5:  Recruit, develop, and retain exceptional teachers and other professional staff, with an emphasis on increasing diversity.

     Implementation Steps:

  • Enhance the school’s position in attracting and retaining superior teachers by offering a salary and benefits package highly competitive with those of comparable Northern California independent K–8 schools.
  • Evaluate administrative and staff salaries and adjust them, as needed, to remain highly competitive with comparable schools.
  • Redouble efforts and develop new strategies for recruiting lead teachers of color and male teachers.
  • Emphasize and expand opportunities and expectations for the professional development of faculty, focusing on emerging curricular goals and program needs.

Develop a School Culture of Philanthropy

Background/Rationale:

Prospect Sierra must develop a strong culture of philanthropy in order to achieve its full potential. By philanthropy, we mean donations of money and time to increase the well-being of Prospect Sierra. All great independent schools have benefited from the generosity of parents, friends, alumni, and the foundation community. Increased annual and capital campaign support is critical to special initiatives and to overall school growth. Tuition revenue alone will not provide sufficient capital for the school to realize its dreams. Developing and demonstrating generosity of spirit and action is important in the school’s educational goals, and we hope to inspire this generosity in all elements of Prospect Sierra’s community.

In initiating its first capital campaign, Prospect Sierra has stepped boldly into the world of major gift fund-raising. Once completed, the campaign will have established a new standard upon which the school’s future growth can be built.

Goal 6: Develop a culture that emphasizes philanthropic support of the school.

     Implementation Steps:

  • Educate incoming and current families regarding our goals of philanthropic support for the school.
  • Ensure the successful completion of the school’s first capital campaign to construct the arts building and foreign language classrooms at the middle school campus.
  • Staff the development office to meet expanding activities and responsibilities.
  • Ensure that every Board member is a leader in the development of a school culture of philanthropy.
  • Pursue stronger financial commitments from alumni and their families.

Increase Diversity and Feature Multicultural Strengths

Background/Rationale:

The region, state, and globe we inhabit are increasingly multicultural and interdependent. The students we educate today will need the skills and background to thrive in this rapidly changing environment and to negotiate it with confidence and understanding. To this end, Prospect Sierra should continue its efforts to diversify the student body by attracting families from varied backgrounds, serving families within a wide socioeconomic range and hiring more male teachers and lead teachers of color. Equally important is the success, satisfaction, and retention of students, families, and faculty members who are already a part of our community; a culture of inclusion and “in-reach” is essential. Finally, the school should ensure that its curriculum reflects, celebrates, and honors the variety of cultures and sexual orientations present in our community.

Goal 7: Continue to increase diversity throughout the school community; integrate cultural and ethnic diversity into the curriculum and daily life of the school.

     Implementation Steps:  

  • Emphasize multiculturalism and diversity in the school’s curriculum, campus atmosphere, school events, and outreach efforts.
  • Build stronger relationships with diverse communities and organizations through the school’s outreach and service learning programs.
  • Evaluate the school’s culture and develop strategies for making Prospect Sierra more inclusive of and attractive to diverse faculty, staff, students, and families.
  • Develop and implement strategies to successfully hire lead teachers of color.
  • Identify and utilize professional and community resources that will enable the school to achieve greater diversity.

Emphasize Community, Communication, and the Home-School Partnership

Background/Rationale:

Strong school partnerships are established through open, frequent, and varied communication, formal and informal, among parents, students, staff, alumni, faculty, and administration. Communicating the school’s mission, programs, and purposes throughout the East Bay is a priority in a competitive, Independent School environment. A two-campus, 500-student school presents many communication challenges, as each campus has its own “flavor” determined by the student age group, physical surroundings, staff, and faculty. “Two campuses, one school” captures both the intent and the reality of Prospect Sierra. The school has launched a new web site and several other options for improved electronic communication both internally and with communities outside the school. But beyond the transmission of information, the school community values face-to-face communication in both small and large groups. Two-way communication keeps constituencies connected and provides opportunities for school leaders to both explain viewpoints and policies and receive feedback on practices and parent perspectives.

The Parent Association provides an avenue for involvement, communication, and school support. It is a powerful link in the community and provides an outstanding Parent Education program, Lunch Days, fund-raising activities, all-school events, and a myriad of other activities.

Given Prospect Sierra’s location and the abundant East Bay independent school choices, it is vital that the school expand its visibility, reputation, and standing as a distinctive K–8 institution. Future outreach and marketing efforts will focus on maintaining a lively presence in the Berkeley and Oakland neighborhoods south of the U.C. Berkeley campus.

Goal 8: Further enhance the school community through strong communication among all of the school’s constituencies.

     Implementation Steps:

  • Fully utilize multiple modes of outreach with alumni, parents, and the public, emphasizing the school’s personal approach to communication.
  • Encourage parent involvement and participation throughout the school community,  especially by inviting parents to take an active role in communicating with teachers and administrators.
  • Continue to provide parent education programs and to pursue opportunities to further strengthen the school-home-community partnership, in part through stronger collaboration with the Parent Association.

Highlight Prospect Sierra’s distinctiveness and strengths in school publications, marketing, conversations, and other communications throughout the East Bay.


Ensure Financial Stability and High-Quality Campus Facilities

Background/Rationale:

Independent education asks that we balance program quality and costs with available resources. Personnel expenses account for more than 70 percent of costs at Prospect Sierra, and almost 90 percent of school revenue comes from tuition. Financial assistance accounts for nearly 10 percent of expenses and is funded almost entirely from tuition payments. Donations account for roughly 5 percent of total revenue. These arithmetic realities are typical of younger, unendowed K–8 schools. They also suggest that maintaining an equilibrium between cost and revenue is a key to the school’s continued success, growth, and health.

Tuition should be established to support overall program quality, which is largely determined by faculty compensation and benefits. The school will never be successful in establishing a highly competitive compensation package with a midrange tuition level, as has been the goal until now. However, it would be insensitive to disregard the marketplace and parents’ ability to pay increasing tuition costs. Prospect Sierra must find an equilibrium between the two in order to grow and flourish.

We are fortunate to have two wonderful campuses to support our programs. As the school’s primary financial asset, the campuses should be carefully maintained and improved as time, resources, and priorities permit. When the arts building is constructed and renovated foreign language classrooms are completed at Avis, phase I of the 2000 Campus Facilities Master Plan will have been achieved. The phase I priorities—transforming two older, homeroom-based public elementary schools into more functional, pleasant, and welcoming campuses that could comfortably accommodate an enriched curriculum—were identified as essential to supporting a two-campus, K–8 program. Beyond the phase I priorities, attention needs to be given to upgrading some of the older facilities at both campuses and to reviewing the design and use of the Avis campus’s open spaces, playgrounds, and courtyards. The purchase of adjoining or nearby properties should be reviewed and considered as opportunities arise.

Goal 9:  Strengthen Prospect Sierra’s ability to achieve its financial objectives, face future economic challenges, and meet the goals of this strategic plan. 

     Implementation Steps:

  • Establish yearly tuition that will adequately support program and compensation goals.
  • Establish benchmarks and review them annually to define highly competitive compensation levels for faculty and other professional staff.
  • Continue to educate parents regarding the role of tuition in maintaining a competitive faculty hiring and retention profile.
  • Consider expanding the school’s financial aid program to further support economic diversity within the student body.
  • Consider alternative revenue-producing programs and opportunities while recognizing associated costs and impacts.

Goal 10:  Evaluate and update the Campus Facilities Master Plan to meet the current and anticipated needs of the K–8 program

     Implementation Steps:

  • Develop a plan to upgrade and modernize the original buildings on both campuses, using—where appropriate—green building practices to mitigate environmental effects.
  • Upgrade playgrounds and courtyards at Avis, consider opportunities to acquire additional open space, and continue to landscape and “soften” both campuses through the addition of more natural elements